DISCOVER OUR NEW COLLECTION IN OUR 26 GLOBAL BOUTIQUES

Grace Loves Lace Bride in the Olive Gown

Welcome to our London Bridal shop, where bridal dreams come true. Prepare to be swept off your feet and indulge in an unforgettable bridal shopping experience. 

As soon as you step into our luxurious space, you’ll be greeted by one of our friendly stylists, ready to assist you in saying yes to the perfect dress. And the best part? You get to have your very own private styling suite, just for you and your loved ones to enjoy.  

We take pride in offering a wide selection of wedding gowns to fit a diverse group of women. Our aim is to produce luxurious and ethical wedding gowns designed to work with your body shape, and wedding style!  

To make the most of your appointment, we suggest selecting your top five gowns in advance. They’ll be ready and waiting for you to try them on when you arrive.

Take a Look
Inside the Space

Wedding Dresses, London

Located in trendy Shoreditch, our luxurious London bridal shop is the exclusive home of Grace Loves Lace in the UK. Think copper detailing, exposed brick, traditional rugs, soaring glass ceilings, French windows, gold finishes and cosy blush sofas, all designed with our Grace bride in mind. It’s the perfect balance of feminine, chic and sophisticated. 

From the moment you walk into our bridal boutique, you will be greeted by your own friendly stylist with a chilled glass of bubbles, before moving into your private suite, where you’ll try on our unique and luxurious wedding dresses at your leisure. Your London bridal appointment will be anything but rushedthis is your chance to take your time, feel the fabrics, experience the comfort of our exclusive silhouettes and envisage yourself on the most magical day of your life. 

During your appointment, you’ll experience hand-crafted gowns made from premium laces, crepes and silks that are sustainably and ethically made. Whether you’re a modern, classic, bohemian or luxe beauty, our collections include an array of wedding gowns to empower you and make you feel like the best version of yourself on your special day. 

We have no doubt you will be totally enamoured once you’ve found ‘The One’ and our London stylists are so honoured to be a part of this unforgettable experience. 

Bride wearing a silk dress on the cozy blush sofa inside the Grace Loves Lace bridal shop in Shoreditch

Opening Hours

  • MON 9:00 am - 7:00 pm
  • TUE 9:00 am - 7:00 pm
  • WED 9:00 am - 7:00 pm
  • THU 9:00 am - 7:00 pm
  • FRI 9:00 am - 5:30 pm
  • SAT 9:00 am - 5:30 pm
  • SUN 9:00 am - 5:30 pm

Opening Hours

  • MON 9:00 am - 7:00 pm
  • TUE 9:00 am - 7:00 pm
  • WED 9:00 am - 7:00 pm
  • THU 9:00 am - 7:00 pm
  • FRI 9:00 am - 5:30 pm
  • SAT 9:00 am - 5:30 pm
  • SUN 9:00 am - 5:30 pm

Frequently Asked Questions

How do I make an appointment?

You can book an appointment at any of our showrooms here. Please provide your wedding date, dress size, and up to 5 styles you wish to try on at your appointment. The more information you provide us the better!

Are showroom appointments free?

Our showroom appointments are completely free. 

How long do showroom appointments go for?

Our bridal appointments run for one hour. This allows you time to comfortably try on up to 5 of your favourite styles plus accessories to complete your look. We ask that you factor in parking and arrive a few minutes early to ensure you get the most of your appointment time. 

Why do I need to select gowns to try on before the appointment?

We ask for the styles you wish to try by name so we can ensure that these can be made in time for your wedding date and that we have your style sample in the showroom prepared for your arrival. We don’t carry every sample in every size so we want to be able to best prepare by having similar styles available to try. 

How many guests should I bring to my Bridal Appointment?

Saying yes to the dream gown is a meaningful and personal experience. It's natural to seek support during your appointment. Grace Loves Lace invites you to bring up to 3 guests with you, to your appointment. Whether you desire the support of your loved ones or prefer to come by yourself, our bridal stylists will be there to provide feedback and ensure you feel supported in making a decision that feels right for you. 

What if I need to cancel my appointment?

You can cancel your appointment by getting in touch with the showroom by email or phone. 

Do I need to book an appointment to come in?

Grace Loves Lace operates by appointment only to ensure we have ample time to prepare for your visit. Purchasing your dream gown is quite different from buying an everyday outfit. Given the unique nature of wedding dresses, they often require assistance to try on, and there is a need for various details during the booking process.

What do I need to do to prepare for my appointment and what should I bring?

It is helpful to know your wedding date, dress size and styles you wish to try prior to your appointment so when booking please provide those details if you can. You can also bring any undergarments you wish to wear on your special day. Some of our brides bring stick on bra’s, boob tape, shapewear and heels, to name a few.

When is the best time to book an appoinment?

The earlier, the better. Grace Loves Lace offers various gown types to accommodate different wedding needs. While some of our gowns are available for immediate purchase and delivery, others may take between 10 weeks to 6 months.  

We recommend scheduling your appointment as early as possible so you can explore all your options – from the Ready to Wear collection to Made to Order Standard or Customized. Having your appointment sooner also allows for additional alterations if needed.

What sizes are available to try on?

Although Grace Loves Lace wedding dress styles are available for purchase in sizes XXS to 5XL, please note that we have limited sizes and samples for trying on in our boutiques. 

We take pride in our commitment to sustainability and ethical manufacturing. Given the extensive range of styles in store, most are available in sizes between an XS- 3XL. When booking your bridal appointment, providing information about your size allows us to prepare for your visit and, if necessary, arrange to ship the sample if it's not originally available. 

If we don't have the exact style and size you're looking for, our stylists will do their best to find something similar in the store that aligns with your vision and inspiration. 

What undergarments should I wear to try on wedding dresses?

We recommend opting for a neutral colour with as few embellishments or corsetry as possible. Wear comfortable undergarments that are easy to put on and take off to ensure you have a clear idea of how the dress looks on you. If you want the dress to fit the same way as it did in the boutique, avoid wearing lingerie that may interfere with the gown's fit and look. 

For the bra, choose one that you would feel comfortable wearing on your special day. We always recommend a strapless and seamless style. 

When selecting underwear, opt for seamless fabrics that do not show through and complement the dress.

Are your showrooms transgender friendly?

At Grace Loves Lace, we’re committed to inclusion, diversity and equality and we continually strive to evolve our showroom experience to ensure we’re contributing to a future that includes everyone. Integrity and passion fuel everything we do and creating the most comfortable and inclusive experience for our brides-to-be will always be our priority. 

We pride ourselves on genuinely caring about our team members, our customers and our community and offer one-on-one appointments in a private and peaceful setting. We have carefully crafted our showroom experience so that each bride’s appointment is true to our values; sophisticated, authentic, friendly and relaxed. 

We’re thrilled to welcome our transgender and non-binary customers into our showrooms, regardless of what stage they are at in their transition. Our friendly and approachable staff will go above and beyond to ensure all brides are made to feel comfortable during their appointment. 

In addition to our intimate, face-to-face styling services, we offer virtual appointments if our customers prefer to take their consultation from the comfort of their own home. Our passionate and skilful team of stylists offer a personalised service to support brides-to-be in selecting and styling their wedding outfits, from anywhere around the globe. Whatever style of appointment suits our brides, we offer it. 

What happens once I say 'Yes' to the dress?

Congratulations on finding the dream dress! While you may be absolutely in awe of your gown, please note that our showroom samples are for trying on only and are not for sale. 

Grace Loves Lace offers three options based on your wedding time frame: Made to Order Standard, Made to Order Customized, or Ready to Wear. When applicable, you will have the opportunity to provide your measurements in our boutique before placing an order with your bridal stylist. We always recommend ordering as soon as you find 'The One' to ensure the selected style and fabric will be available. 

Your order will be managed directly in-house before being dispatched for delivery to you.

Can I take my gown home on the day of my appointment?

Our showroom samples are to try on only and are not for sale. On the day you may purchase your Made to Order or Ready to Wear gown and this will be dispatched from Australia directly to your delivery address. 

Frequently Asked Questions

How do I make an appointment?

You can book an appointment at any of our showrooms here. Please provide your wedding date, dress size, and up to 5 styles you wish to try on at your appointment. The more information you provide us the better!

Are appointments free?

Our appointments are completely free on weekdays with a £30 booking fee on Saturdays and Sundays. This fee is deducted from the total cost when you purchase a Grace Loves Lace wedding dress.   

How long do showroom appointments go for?

Our bridal appointments run for one hour. This allows you time to comfortably try on up to 5 of your favourite styles plus accessories to complete your look. We ask that you factor in parking and arrive a few minutes early to ensure you get the most of your appointment time. 

Why do I need to select gowns to try on before the appointment?

We ask for the styles you wish to try by name so we can ensure that these can be made in time for your wedding date and that we have your style sample in the showroom prepared for your arrival. We don’t carry every sample in every size so we want to be able to best prepare by having similar styles available to try. 

How many guests should I bring to my Bridal Appointment?

Saying yes to the dream gown is a meaningful and personal experience. It's natural to seek support during your appointment. Grace Loves Lace invites you to bring up to 3 guests with you, to your appointment. Whether you desire the support of your loved ones or prefer to come by yourself, our bridal stylists will be there to provide feedback and ensure you feel supported in making a decision that feels right for you. 

What if I need to cancel my appointment?

You can cancel your appointment by getting in touch with the showroom by email or phone. 

Do I need to book an appointment to come in?

Grace Loves Lace operates by appointment only to ensure we have ample time to prepare for your visit. Purchasing your dream gown is quite different from buying an everyday outfit. Given the unique nature of wedding dresses, they often require assistance to try on, and there is a need for various details during the booking process.

What do I need to do to prepare for my appointment and what should I bring?

It is helpful to know your wedding date, dress size and styles you wish to try prior to your appointment so when booking please provide those details if you can. You can also bring any undergarments you wish to wear on your special day. Some of our brides bring stick on bra’s, boob tape, shapewear and heels, to name a few.

When is the best time to book an appoinment?

The earlier, the better. Grace Loves Lace offers various gown types to accommodate different wedding needs. While some of our gowns are available for immediate purchase and delivery, others may take between 10 weeks to 6 months.  

We recommend scheduling your appointment as early as possible so you can explore all your options – from the Ready to Wear collection to Made to Order Standard or Customized. Having your appointment sooner also allows for additional alterations if needed.

What sizes are available to try on?

Although Grace Loves Lace wedding dress styles are available for purchase in sizes XXS to 5XL, please note that we have limited sizes and samples for trying on in our boutiques. 

We take pride in our commitment to sustainability and ethical manufacturing. Given the extensive range of styles in store, most are available in sizes between an XS- 3XL. When booking your bridal appointment, providing information about your size allows us to prepare for your visit and, if necessary, arrange to ship the sample if it's not originally available. 

If we don't have the exact style and size you're looking for, our stylists will do their best to find something similar in the store that aligns with your vision and inspiration.

What undergarments should I wear to try on wedding dresses?

We recommend opting for a neutral colour with as few embellishments or corsetry as possible. Wear comfortable undergarments that are easy to put on and take off to ensure you have a clear idea of how the dress looks on you. If you want the dress to fit the same way as it did in the boutique, avoid wearing lingerie that may interfere with the gown's fit and look. 

For the bra, choose one that you would feel comfortable wearing on your special day. We always recommend a strapless and seamless style. 

When selecting underwear, opt for seamless fabrics that do not show through and complement the dress.

Are your showrooms transgender friendly?

At Grace Loves Lace, we’re committed to inclusion, diversity and equality and we continually strive to evolve our showroom experience to ensure we’re contributing to a future that includes everyone. Integrity and passion fuel everything we do and creating the most comfortable and inclusive experience for our brides-to-be will always be our priority. 

We pride ourselves on genuinely caring about our team members, our customers and our community and offer one-on-one appointments in a private and peaceful setting. We have carefully crafted our showroom experience so that each bride’s appointment is true to our values; sophisticated, authentic, friendly and relaxed. 

We’re thrilled to welcome our transgender and non-binary customers into our showrooms, regardless of what stage they are at in their transition. Our friendly and approachable staff will go above and beyond to ensure all brides are made to feel comfortable during their appointment. 

In addition to our intimate, face-to-face styling services, we offer virtual appointments if our customers prefer to take their consultation from the comfort of their own home. Our passionate and skilful team of stylists offer a personalised service to support brides-to-be in selecting and styling their wedding outfits, from anywhere around the globe. Whatever style of appointment suits our brides, we offer it. 

What happens once I say 'Yes' to the dress?

Congratulations on finding the dream dress! While you may be absolutely in awe of your gown, please note that our showroom samples are for trying on only and are not for sale. 

Grace Loves Lace offers three options based on your wedding time frame: Made to Order Standard, Made to Order Customized, or Ready to Wear. When applicable, you will have the opportunity to provide your measurements in our boutique before placing an order with your bridal stylist. We always recommend ordering as soon as you find 'The One' to ensure the selected style and fabric will be available. 

Your order will be managed directly in-house before being dispatched for delivery to you.

Can I take my gown home on the day of my appointment?

Our showroom samples are to try on only and are not for sale. On the day you may purchase your Made to Order or Ready to Wear gown and this will be dispatched from Australia directly to your delivery address. 

LOVE NOTE FROM GRACE BRIDE, NAOMI

"I had such a fabulous experience while wedding dress shopping at Grace Loves Lace. I'd been to a handful of more traditional bridal shops before visiting GLL but as soon as I stepped inside the showroom and met my fantastic stylist, Amy, I knew I would find "the One" here."

love note from grace bride, sharon

"What a wonderful place. From the moment you walk in to the moment your dress arrives the service is above excellent. Every bride to be needs to visit Grace Loves Lace before picking their dress."

love note from grace bride, hala

"The quality of the dresses is amazing, the shop is lovely, and the staff know what you want more than you do! I’m so grateful to Abby for all her help - this is by far the best customer service I’ve ever experienced in London!"